Wolsey has had a complete overhaul. It became privately owned in 2010 and since then it seems there has been a huge investment in the brand to give it a brand new image.
What I really like about the new Wolsey is that they don’t seem too bothered about their older consumer base. There were a lot of 60 odd men who used to get all their shirts/socks/[insert mundane article of clothing] from Wolsey. They have made a bold decision to aim for a different consumer and they’re really going for it. They make a lot of nice content, although I do find their blog layout a little confusing; there are so many different sections and it seems like it hasn’t been going on long enough for each section to be busy enough.
Their imagery is great; it’s striking and has fit really well with the themes behind each collection so far (the expedition theme was a really standout campaign).
I’ve not bought anything of theirs but the pieces look like a very nice quality, made from superior materials and there is a made in GB collection too.
Wolsey is a great heritage brand and it is nice to see that there is some real passion and creativity being poured back into such an interesting, prestigious and darn OLD British brand.
I’m wondering when their Spring collection is going to launch as the AW11 imagery is still up on the store and it is still stocked with sale buys and heavy looking winter garments. It’ll be a collection I’ll be wanting to check out.