A while back I wrote a little piece about Snorkel Parkas (snoop here).
While I was doing a bit of research I came across a couple of old brands who used to manufacture those iconic jackets from the late 1970s, with their bright orange lining and faux fur hood.
Lord Anthony was one of the main brands of parka at the time, so popular, that style of parka was affectionately nick-named a ‘Lord Anthony’ for some time. I think there’s serious scope for them to make a comeback! Alpha Industries (an American brand who specialise in military outerwear and also rode the tidal parka wave of the 80s that swept the playgrounds of the nation!) are now stocked by ASOS and Selfridges again and there’s a retro fondness of the brand. Lord Anthony was the sweetheart of Parka Fever which was an epidemic from the late 70s to mid 80s for any boy aged 9 to 19, but like every trend, the parka fell out of fashion and Lord Anthony has just about disappeared off the planet, with only Vintage parkas trading hands on auction sites.
Everyone loves a comeback. They can do what Brutus Trimfit (who ALSO dabbled with this style of parka in the late 70s!) did with their checked shirts, but do it instead for orange lined, navy, nylon parkas.